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Overview

Virtuoso is enabling teams to test faster with codeless, self-maintaining, automation in the cloud.

Client

Virtuoso

Timeline

2021

Industry

SaaS Technology

Live Prototype

I exclusively designed, developed, and produced all visual assets for this project. I served as the sole contributor for the visual design of Brand Evolution v2.1, including illustrations, animations, design systems, website design and development.

Collaborating closely with the marketing and product teams to advance the website development, improve the brand visuals and contribute to the UI design system.

UX/UI Design

Branding

Animation

Illustration

Webflow Development

The Challenge

Overcoming past challenges for design enhancement and development

In the past, the company encountered hurdles such as undefined design processes, an inefficient front-end framework, outdated brand visuals, and a lack of design documentation. These challenges affected the project consistency, website performance, and brand relevance. Resolving these issues was vital for improving theuser experience and maintaining a cohesive brand image that will contribute to a conversion led strategy.

Non existent design processes

Inefficient front-end framework

Outdated brand's visual identity

The absence of design documentation

The Results

Visual design impact. Website traffic, conversions, and visual assets

The outcomes of the brand visuals evolution have been made a significant increase in website traffic and conversions were observed. In addition, more than 500 visual assets were created, encompassing illustrations and animations, to bolster their brand's evolution. Furthermore, there was noteworthy expansion in the brand's LinkedIn follower base, substantiating the beneficial influence of the visual design contributions on brand engagement and online visibility.